Rights to Fast and Testimony meetings purchased by Frommers

SALT LAKE CITY - In a surprising business deal an agreement has been reached between Frommer's Travel Guides (FROMM) and LaDaSa Church (LADA) for rights to all fast and testimony meeting content, excluding hymns. With an increasing amount of travel data becoming available online, Frommer's, publishers of travel guidebooks since 1957, has seen its business affected by the fact that anyone with a smart phone and half a brain can find all the travel recommendations they'll ever need.

Terms of the deal were not disclosed, though an individual with inside information spoke to us on condition of anonymity and said the deal is worth "potentially hundreds!"

Gordon Fox, president of Frommer's, says this deal should help them get back on top of the travel publishing game. "We are really excited about this acquisition," explained Mr. Fox. "Anyone who has spent 10 minutes in a Mormon fast and testimony meeting has heard wonderful travel stories. We are confident that by putting these stories, or travelogues if you will, in our books people will want to pick up a copy. Nothing like a personal recommendation."

We reached out to church spokesman Bruce McDunnough for comment but did not receive a response. The deal is expected to be finalized in May of this year.



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